JEJU

A skincare brand to help bring in more revenue towards Jeju Island located near South Korea. The overall theme of this brand is earthy, organic, and fun. The color palette of this brand matches the two main elements of this island which is Green Tea (from Jeju’s special green tea field) and the volcanic cluster which Jeju is also known for.

One of the two goals I have set for myself is to really challenge myself in preparing and building the packages and perfecting the presentation for my exhibition to make sure everything looks like it belongs. It is my goal to become more knowledgeable in package and brand design.

My other goal I have for this project is to share the beauty of this island. I have done a lot of research with the help of my ethnic background and my general knowledge about the island and I have gathered information and photos of that closely represents the feel of the island to fully immerse the audience as well.